Nacional Kids
Supermercados Nacional recently launched Nacional Kids, a platform designed to provide children with educational and entertaining experiences within its stores in the Dominican Republic.
This project is aimed at children ages 5 to 12 and seeks to promote healthy habits and responsibilities through educational content on topics such as nutrition, the environment, child psychology, and more.
Zeppelin Creative Studio, in association with Morgana Studios, was responsible for the launch video, developing a 3D animation featuring characters called "Los Señores Puntos" - Broki, Lili, and Tomy, who guide families on this educational journey.
Assets
Key Arts
Early concepts
Nacional Kids is backed by experts in various fields, including Dr. Margarita Heinsen, an education specialist, psychologist Vida Gaviria, and child nutritionist Michelle Romero. They create valuable content on social media to support families. This initiative aims not only to transform the shopping experience but also to support children’s development through in-store activities, supported by partner brands such as Colgate, Kinder, and Parmalat, among others.
At Zeppelin, we are very proud to have been part of this significant and enjoyable project, where we were able to unleash our creativity.
ZEPPELIN TEAM
Client
Supermercado Nacional
Associated Studio
Morgana
Direction
Nelson Wissar
Art Directon
Nelson Wissar, Julio M. Ruiz
Executive Producer
Daisy Salas
3D Modeling
Jorge Acevedo Dall'Orso, Ayrton Diaz, Alan Yeref, Julio M. Ruiz
Animation
Marlon R,Vic Cárdenas, Alan Yeref, Pedro Zuzunaga
Matte Painting
Nelson Wissar, Julio M. Ruiz
Key Arts
Julio M. Ruiz
Graphic Design
Angélica Valladares
VFX/Houdini Artist
Pedro Zuzunaga
Color Scripts
Jose Villacrez
Render Setup/Lighting/Shading
Pedro Zuzunaga, Alan Yeref
Edition
Miryam Deza (Mimi), Arturo Gavelán (R2)